CREATING THE LOGO

The CEO and CTO of Druxia wanted the following requirements for the logo: 

• Simple & minimalistic
• 1:1 logo that can easily fit into squares and circles
• Modern and reliable
• Nothing too flashy
• Liked the idea of "sparks" to represent electricity
• incorporate nuclear rings

Sketches

Bringing the Logo to Life

The client liked one of the sketches and gave me the green light to transform the design into reality!

Finally, it was time to determine the colors of the brand. These were the few factors that I took into consideration: 

• no pinks & purples
• not too many colors
• "electric" feel

I presented a few options to the team before agreeing on option "C." We felt that this was a good balance of keeping the branding logos simple, yet distinctive. Additionally, the contrast of the colors gave it the "electric" feel that they wanted.

DESIGNING THE LANDING PAGE

Druxia wanted to create a landing page in Framer so that potential investors can easily access information and get in touch with the team. Following discussions regarding their desired website content, I developed mid-fidelity wireframes to visually demonstrate the structural framework before creating the final wireframes.